Certain links to your site help it to get more attention for your content by raising your site’s visibility in search results
There are many ways to raise your website’s SEO rank, but getting backlinks is perhaps one of the most powerful. Certain links to your site help it to get more attention for your content by raising your site’s visibility in search results. A lot of high-quality links equals a much butter page ranking. Then, when people search for your topic, they will see your site before the competition.
The New Backlink Strategy
Getting helpful backlinks isn’t as easy as it was just a few years ago. Before massive changes to search engine algorithms took place, getting any link to your website was helpful in raising its rank. However, not all links are helpful anymore. Links from low-quality sites may actually hurt your ranking. Also, getting many links all at once may not be helpful. The best practice is to get select, high-quality links steadily over time.
The links that you get to your site should come from an article or blog that is similar in topic to your own site. If it’s a random site that gives links to anyone, it is of no use and may lower your ranking. Instead, find great sites that are already well known in your industry and ask them about providing them with free content. Many popular sites allow for guest posting. This benefits the site owner because they get free articles on their chosen topic. It also benefits the writer because the article comes with a bio box at the end that links back to your site.
The text that is used to link to your site should be relevant to the topic of the content. Don’t supply an article about plumbing and then link your site to the text “great article.” Instead, link it to text like “local plumber” or “bathroom hardware.” This gives search engines an even better idea of what your content, and your site, is about. And when they both match, it’s that much better for the reputation of your site.