Running a business is never easy, but social media can help. Whether you’re starting a new business or simply want to grow your current company, there are several ways you can utilize social media websites to expand your brand. Many companies make the mistake of believing that all advertising and marketing should be done in-person, but this is no longer true. With the widespread use of social media, it’s now imperative that your company be active on Facebook, Twitter and Instagram if you want to grow your business. Here’s what you need to know.

Stay Active

Do you have a company Facebook page? Did you start a Twitter account? Do you update regularly? If you don’t, you’re missing out on potential revenue. One of the biggest mistakes companies make is neglecting to update their social media pages. Keep in mind that people who follow you on social media won’t necessarily visit your individual pages when they log on. Instead, they’ll wait to see posts from you appear in their news feeds, and this won’t happen if you aren’t updating. Aim to update your social media pages at least three times each week with useful, engaging content.

Share Coupons

Do you offer coupons or promotion codes for customers? Why not share these on your social media pages? People love good deals and they love discounts. If someone has been waiting to try your company, getting a coupon could be just the push they need to make a purchase. Make sure you share coupons on all of your social media sites. Send the discount to your mailing list, as well.

Utilize Pictures

When you use social media, it’s important to mix things up. Not all of your posts should be long blocks of text. You should include pictures, as well. Post pictures of your products, your employees or your company headquarters. You can even share cute or funny pictures that relate to your business. Make sure you always take the time to write your own headline when you post a picture. This will further engage your customers.

Encourage Involvement

One of the best ways to get more people to see your posts is to get your followers involved with your page. The more followers who like, comment, retweet or share your post, the more likely other people are to notice your social media page. This is because social media algorithms are designed to limit the number of people who see your updates in their news feeds. When someone likes your post or retweets a message, this changes the level of engagement and results in more people seeing what you have to say. Consider asking a question on your page to get people involved. You could also post a picture and remind your followers to like and share your post.

Host Giveaways

Consider hosting regular giveaways on your social media pages to encourage your followers to get active, get engaged and get sharing. You could give away a free product or service, but you could also give away gift certificates, coupons or even cash. To enter your giveaway, you could ask your followers to share or comment on a post.

Remember that when it comes to social media, the sky is the limit. When you learn to harness the power of social media, you’ll be able to see your business growing by leaps and bounds.

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